Play Alberta Secures 2 NHL Stars As Ambassadors

Play Alberta, the province's just regulated online casino and sportsbook, has signed 2 NHL players as official ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have signed up with as partners.

- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote accountable gambling.

- The contract will include the players in educational products and fan engagement occasions.

- The collaboration develops on existing deals Play Alberta holds with the Oilers and Flames organizations.

This marks the very first time the platform has actually gotten active expert athletes from Alberta's 2 NHL franchises. The deal will focus on promoting accountable betting and community engagement efforts throughout the province.

Under the arrangement, both professional athletes will assist support accountable gaming programs, consisting of Play Alberta's partnership with GameSense. The gamers will appear in instructional campaigns emphasizing social duty and self-exclusion alternatives.

Alberta Gaming, Liquor and Cannabis (AGLC) vice president of video gaming Dan Keene said the initiative aims to enhance connections in between Alberta's sports culture and responsible gaming practices.

Play Alberta will also have unique fan meet-and-greets with Wolf and Draisaitl throughout the 2025-26 NHL season. The platform, which surpassed 434,000 player accounts and tape-recorded $275 million in net sales throughout the 2024-25 fiscal year, sees the contract as a method to grow both the visibility of the brand and the awareness of gamer safety.

Play Alberta expands sports partnerships with CFL's Edmonton Elks

Play Alberta's engagement with professional sports continues to grow beyond hockey. In May, the operator revealed a multi-year handle the Canadian Football League's Edmonton Elks, making Play Alberta the team's main sportsbook partner.

The collaboration intends to increase fan engagement through interactive promos, giveaway rewards, and fan activities. Under the arrangement, Commonwealth Stadium was likewise renamed Play Alberta Field on all home days.

The alliance with the Elks becomes part of Play Alberta's accountable play strategy, aligning with AGLC's GameSense education tools and Self-Exclusion initiatives.

Players can access their online accounts to set adjustable limitations on deposits, losses, and wagering activity, promoting more secure play and higher openness.

Alberta gets ready for iGaming launch

Even as Play Alberta is the exclusive authorized supplier of online betting across the province, changes are imminent. Dale Nally, minister accountable for video gaming policy and author of the iGaming Alberta Act, indicated at the Canadian Gaming Summit that Alberta's controlled iGaming market could open in early 2026.

Nally's update an earlier target of October 2025 however lines up with operator expectations. The structure will enable private video gaming business to look for licenses under an Ontario-style model. The brand-new Alberta iGaming Corporation will be the market's regulator and conduct-and-manage body.

Consultations with land-based casinos and First Nations neighborhoods are ongoing, with the province highlighting cooperation on key issues such as tax rates, advertising requirements, and accountable gaming procedures. A provincewide self-exclusion system covering both online and land-based betting has currently been written into legislation.